When it comes to imported cars, one brand that we can"t avoid is Mercedes-Benz, because the Mercedes-Benz brand has a high reputation, and secondly because Mercedes-Benz trucks are the first in the imported cars, whether on highways or construction sites, or In the fire department, we can all see the Mercedes-Benz truck.
The first place in comprehensive sales is the king.
According to Ralf Kraem, CEO of Daimlerka (China) Co., Ltd., 2018 was the most successful year for Mercedes-Benz. In the global market, Mercedes-Benz sales exceeded 517,000 units, revenue It reached 2.75 billion euros and the profit margin was 7.2%.
The market in 2018 does not seem to be hot in 2017. Why is Mercedes-Benz the most successful year? The reason is because Mercedes-Benz insists that the product is king. Take the domestic market as an example, Mercedes-Benz chassis products, that is, our common engineering vehicles, fire engines, etc., this type of Mercedes-Benz is in the leading position in the country for a long time.
Taking our common pump trucks as an example, the fuel consumption of the Mercedes-Benz chassis is relatively lower under the same working conditions, and the reliability of the Mercedes-Benz chassis can also provide a continuous supply of power to the pump truck. According to relevant sources, the importance of engineering vehicles is reliability. Mercedes-Benz"s accomplishments in chassis are indeed better than those of similar products. This is also the reason why Mercedes-Benz chassis products are far ahead in China.
In addition, Mercedes-Benz"s new Actros (MP4), Arocs performance is also satisfactory in the country, according to the relevant experiments conducted by Mercedes-Benz trucks, actual road tests, etc., the performance of new models in the country is significantly higher than the user"s expectations, whether in fuel consumption Safety, comfort and give users a new feeling.
At the same time, Mercedes-Benz truck imported 8X8 large-sized tractors to China. According to Mercedes-Benz trucks, the first Arocs 4858 SLT 8X8 large-sized tractors in China have been delivered to users. This indicates that Mercedes-Benz trucks have once again led the same model in large-sized tractors, and this area will become the advantage of Mercedes-Benz in the future.
After the strong sale, the customer is the first
As Ralf Kraem said, the business of selling cars is still a business between people. The first car is sold and sold, and the second car is definitely sold after sale. For the after-sales, Mercedes-Benz will focus on promoting after-sales service in 2019, including service outlets, response time and so on.
At present, there are 40 service outlets in China, nearly 140 service vehicles, and three spare parts warehouses in Beijing, Kunshan and Guangzhou. At the same time, a 24-hour call center has been set up to ensure that customers" needs can be responded to anytime and anywhere. Beijing accessories center can cover the northern region, Kunshan parts library covers the Yangtze River Delta, Jiangsu and Zhejiang areas, Guangzhou accessories center covers the Pearl River Delta region, so that the Mercedes-Benz advantage area has achieved full coverage, users do not have to worry about accessories.
In addition, in 2019, Mercedes-Benz also launched the after-sales plan of TruckParts, which mainly optimizes the price of parts such as wearing parts and maintenance parts. For example, the cost of replacing air filter, diesel filter, machine filter, brake disc, tail light, etc. can be reduced. 30%, which can directly reduce the cost of use and increase the revenue for users.
Good horses are equipped with good saddles. Good after-sales service is also inseparable. In terms of after-sales service, Mercedes-Benz will also hold related learning trainings, competitions, etc. on a regular basis, aiming to improve the technical capabilities of after-sales personnel and provide better users. , higher quality after-sales service. In driving training, Mercedes-Benz has established its own driving training system and team. Through driving training, drivers can better grasp the correct operation mode of the vehicle, reduce fuel consumption and improve economic efficiency.
For 2018, Mercedes-Benz trucks achieved a lot of results, the overall sales ranked first, and successfully introduced new models to the Chinese market, gaining market recognition. For 2019, Mercedes-Benz will continue to exert its strength in the after-sales service, using the after-sales advantage to gain the favor of users. In 2019, everyone is not optimistic about the economic environment, but it is even more difficult for trucks. Mercedes-Benz uses it at this critical time. It is the most sensible choice after the sale has been recognized and favored by users.
